Question 1

What is Amazon account management?

Accepted Answer

Amazon account management is the ongoing operation of a brand's Seller Central or Vendor Central presence: listing content and keywords, advertising, account health and compliance, inventory and forecasting, and the reporting that ties it to profit. It is continuous rather than a project, because Amazon's auction, catalogue rules and policies all change without notice.

Question 2

What does your Amazon account management include?

Accepted Answer

Ten areas, weighted differently for each account: compliance operations, Seller and Vendor Central administration, listing optimisation, Amazon SEO, A+ and Brand Store creative, sponsored advertising, DSP, account health and reinstatement, inventory and FBA reimbursements, and reporting on contribution margin. A brand losing money to stockouts needs different attention from one whose listings never rank.

Question 3

How much does an Amazon agency cost?

Accepted Answer

It depends on catalogue size, how many marketplaces are in scope and whether advertising is included, so we quote after the audit rather than from a rate card. The test we apply is whether the fee is smaller than the money currently being lost to stockouts, unclaimed reimbursements, untended advertising and listings that do not convert. If the audit does not find that, we say so.

Question 4

How long before we see results on Amazon?

Accepted Answer

Advertising changes show in two to three weeks, because that is how long a campaign needs to gather enough clicks per keyword to be read honestly. Listing and keyword changes take four to eight weeks, since ranking responds to sales history rather than to the edit. Account health work can resolve in a week or take months, depending entirely on Amazon.

Question 5

Do we keep control of our Amazon account?

Accepted Answer

Yes. The Seller Central or Vendor Central account stays in your name, we work inside it under user permissions you grant and can revoke, and every asset we create is yours. You can end the arrangement and keep the listings, the campaign structure, the creative and the data.

Question 6

What happens in the first month?

Accepted Answer

An audit, then the fixes that stop money leaving. In practice that is suppressed or miscategorised listings, stranded and aged inventory, advertising campaigns running without negative keywords, unclaimed FBA reimbursements, and missing or non-compliant images. Strategy comes second, because none of it survives an account that is bleeding.

Question 7

Should we hire an Amazon agency or build an in-house team?

Accepted Answer

In-house wins when Amazon is the whole business and you can hire three or four specialists, because nobody will ever care about your catalogue as much as your own people. An agency wins when Amazon is one large channel among several, when the work needs six skills at a fraction of a person each, or when the account is in trouble now and hiring takes three months. The failure case for both is one overloaded generalist.

Question 8

What is the difference between Seller Central and Vendor Central?

Accepted Answer

Seller Central is third party: you sell to the customer, set your own prices, hold the inventory, and keep the margin and the risk. Vendor Central is first party: you sell to Amazon at wholesale, Amazon sets the retail price, and you trade margin for volume and for not owning the inventory. They have different economics, different advertising tools and different failure modes, and a brand can run both at once.

Question 9

Do you work with Vendor Central and 1P accounts?

Accepted Answer

Yes. Vendor Central is a different discipline from Seller Central: purchase orders, chargebacks, cost negotiations, retail analytics, and content submitted through a different pipeline. Brands running both need the two coordinated, because they compete with each other on the same detail page if nobody is watching.

Question 10

What is Amazon SEO and how is it different from Google SEO?

Accepted Answer

Amazon SEO is ranking inside Amazon's own search, which is a purchase engine rather than an information engine. It rewards conversion and sales velocity for a keyword, not backlinks or domain authority. A listing ranks because people who searched that term bought it, so the work is making a listing eligible for the right terms and then making it convert once it appears.

Question 11

What are backend search terms and do they still matter?

Accepted Answer

Backend search terms are hidden keyword fields that make a listing eligible to appear for terms the visible copy does not contain. They still matter, and they are the most commonly wasted field on Amazon: duplicated words, competitor brand names that are not permitted, and commas that do nothing. They will not rank a listing on their own. They decide what it can rank for at all.

Question 12

What are platinum keywords on Amazon?

Accepted Answer

Platinum keywords are a legacy Seller Central field left over from the old Platinum Merchant programme. For almost every seller they do nothing and can be left empty. They are worth mentioning only because the field still appears, and a seller reasonably assumes an empty field is a missed opportunity. It is not.

Question 13

How does Amazon PPC work with organic ranking?

Accepted Answer

Advertising buys sales history for a keyword, and sales history is the main input to organic ranking on that keyword. So PPC is how a new listing earns an organic position it could not otherwise reach. The search term report is also the cheapest keyword research available, because it records what real buyers typed before they bought your product.

Question 14

What is a good ACoS on Amazon?

Accepted Answer

There is no universal number, and an agency quoting one is describing their other clients rather than your business. ACoS is only meaningful against contribution margin: 30% is excellent on a product with 60% margin and ruinous on one with 25%. The figure worth managing is total advertising cost of sale against profit, not advertising cost against advertising revenue.

Question 15

Can you get a suspended Amazon account reinstated?

Accepted Answer

Often, and it depends far more on the first appeal than on the tenth. Amazon wants a plan of action identifying the root cause, what has been corrected and what will prevent recurrence, with evidence. Generic appeals and repeated resubmissions of the same text make reinstatement harder. We cannot promise reinstatement, and an agency that does is selling something Amazon has not agreed to.

Question 16

What is Amazon ungating and do we need it?

Accepted Answer

Ungating is Amazon's approval process for restricted categories and brands, usually requiring invoices from an authorised supplier and sometimes documentation or test reports. You need it if the category refuses your listing attempt. It is administrative rather than strategic work, and it fails most often because the invoices do not meet Amazon's requirements rather than because the seller was refused.

Question 17

What are FBA reimbursements and are we owed any?

Accepted Answer

Amazon regularly loses, damages or miscounts inventory in its own warehouses and owes the seller for it. Some is refunded automatically and a meaningful share is not, which is why it has to be claimed. Most accounts that have never run a reconciliation are owed something, and claims expire, so the older the account the more has usually gone.

Question 18

How do you handle inventory forecasting?

Accepted Answer

From sales velocity, lead time, seasonality and planned advertising, reconciled against what the supply chain can actually deliver. The point is not accuracy for its own sake, it is avoiding the stockout: ranking decays while a product is unavailable, and the advertising that bought that ranking has already been paid for.

Question 19

Is Amazon FBA worth it?

Accepted Answer

For most brands selling small, standard-sized, steadily moving products, yes, because Prime eligibility and Amazon's delivery promise lift conversion enough to cover the fees. It stops being worth it on large or heavy items, on slow movers that accrue storage fees, and on products whose margins cannot absorb fulfilment and referral fees together. It is an arithmetic question per product, not a decision for the whole catalogue.

Question 20

Do you need an LLC to sell on Amazon?

Accepted Answer

No. Amazon allows individuals to register as sole proprietors and many sellers start that way. An LLC or equivalent is usually taken for liability and tax reasons rather than because Amazon requires it, and Brand Registry needs a registered trademark rather than a particular company structure. Take advice from an accountant in your jurisdiction rather than from an agency.

Question 21

How many ASINs or how much revenue do we need to work with you?

Accepted Answer

There is no minimum ASIN count. What matters is whether the account is large enough that the fee is small against what is recoverable, and whether there is inventory to sell. We would rather tell a brand it is too early than take a retainer that cannot pay for itself, and we say that at the audit rather than at renewal.

Question 22

Do you work with our existing in-house team?

Accepted Answer

Frequently. The usual arrangement is that the brand keeps product, pricing and supply, and we run the marketplace execution. What has to be agreed at the start is who decides on price and promotions, because that is the one place a brand team and a marketplace team will disagree and both will be partly right.

Question 23

What reporting do we get?

Accepted Answer

Monthly reporting on contribution margin by ASIN rather than gross revenue, advertising performance against agreed targets, inventory position and forecast risk, account health status, and a written note on what was tried and what did not work. Weekly figures are available and are usually noise. The monthly view is the one worth acting on.

Question 24

Which marketplaces do you cover besides Amazon?

Accepted Answer

Walmart, eBay, TikTok Shop and Shopify, plus Google Ads and Meta advertising alongside them. Brands most often come to us for Amazon and add a second channel once the first is stable, which is the right order: a second marketplace multiplies the operational load before it multiplies revenue.

Question 25

What will an Amazon agency not fix?

Accepted Answer

A product nobody wants, a price the category will not bear, a supply chain that cannot keep stock in the country, or margins too thin to fund advertising. Marketplace work makes a viable product findable and profitable. It cannot make an unviable one viable, and an agency that takes the retainer without saying so is charging you to find that out slowly.

Question 26

How do we get started?

Accepted Answer

A conversation about what the account is doing now and what is going wrong, then an audit of the account itself. The audit is where the specifics come from and it is worth having even if you do not go on to work with us, because it produces an ordered list of what is losing money, which is useful to anybody who owns the account.

Amazon account management for brands that already sell

What’s included in Amazon

Account and compliance management

Seller Central and Vendor Central operations

Listing optimisation

Amazon SEO and keyword strategy

A+ content, Brand Store and creative

Sponsored ads and PPC management

Amazon DSP and retargeting

Account health and reinstatement

Inventory, FBA and reimbursements

Reporting, pricing and growth planning

Every business model, on one account

How it works

Audit

Fix what is bleeding

Build the structure

Run and report

How the fee works

Frequently asked questions

Listing Images

A+ Content

Brand Store Design

Guides on Amazon

Amazon Listing Optimization: What Actually Moves Rank

Amazon's 75 Character Title Limit and Item Highlights: What Changed and What to Write

How the Amazon Catalogue Works: ASINs, Contributions and Who Controls a Listing

Amazon Product Not Showing in Search: How to Test Indexing and What to Fix

Want this run properly on Amazon?