What does marketplace management include?

Listings and catalogue, advertising, inventory and replenishment planning, account health and compliance, pricing and promotions, and the reporting that says what each channel actually contributed. On every marketplace we run, the whole operation rather than a slice of it.

Do we have to use every marketplace?

No, and most brands should not. Each channel has its own economics, and one run well earns more than four run thinly. The first conversation is about which channels your catalogue and margins suit.

Can you run channels we already sell on?

Yes. Most of the work starts on accounts already trading, which is usually where the largest short-term gains are: an established account with a structural problem is a faster win than a new channel.

How are the channels planned together?

One team across all of them, so stock, pricing and promotional decisions are taken knowing what they do elsewhere. Brands that split channels between suppliers usually discover the interaction later, in the inventory.

Marketplace Management Services

What we run in Marketplace Management

Amazon
Amazon
Listings, advertising, account health and inventory, run by people who do this every day. Most of our work starts on an account that is already turning over money and leaking more of it than anybody has noticed.
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Walmart
Walmart
Listings, Walmart Connect advertising, catalogue compliance and fulfilment, run by a team that already does this on Amazon. Walmart rewards the brands that treat it as its own channel rather than as an Amazon export.
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eBay
eBay
Listings, Promoted Listings, catalogue structure and the seller performance metrics that decide whether any of it gets seen. eBay rewards consistency in a way the newer marketplaces do not, and it punishes lapses for longer.
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TikTok Shop
TikTok Shop
Shop setup, product content, affiliate and creator partnerships, live commerce and paid media. TikTok Shop sells through content rather than through search, which makes it the one marketplace where the creative is the distribution.
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Shopify
Shopify
Organic traffic, conversion and the technical work underneath both. Most Shopify stores are not losing to their competitors' content, they are losing to their own theme, their collection structure and a hundred pages Google never had a reason to index.
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What’s included in Marketplace Management

Amazon

Seller and Vendor Central, catalogue and account health, advertising and inventory, run by people who do it every day. Most of the work starts on an account already turning over money and leaking more of it than anybody has noticed.

Account and catalogue operations
Advertising and inventory
Account health and compliance

Walmart

Item setup, Buy Box pricing, Walmart Connect advertising and WFS logistics. Walmart rewards the brands that treat it as its own channel rather than as an Amazon export, and punishes the ones that do not.

Item setup and catalogue
Buy Box and pricing
Walmart Connect and WFS

eBay

Store and catalogue management, item specifics, Promoted Listings and seller standing. eBay rewards consistency in a way the newer marketplaces do not, and it punishes lapses for longer.

Store and catalogue
Promoted Listings
Seller standing

TikTok Shop

Shop setup and compliance, listings built for the feed, and the creator and affiliate programmes that actually move volume. TikTok Shop sells through content rather than through search, which makes the creative the distribution.

Shop setup and compliance
Content-led listings
Creator and affiliate programmes

Shopify

Storefront, catalogue, organic visibility and the paid acquisition that feeds it. A storefront is the one channel where the traffic, the experience and the margin are all yours to decide.

Storefront and catalogue
Organic visibility
Paid acquisition

How it works

01
Read the category, not the account
Who ranks above you on each channel, where that position comes from, and which of their advantages are structural rather than a head start. This is what decides whether a channel is worth the investment at all.
02
Choose the channels and the order
Most brands should not open every marketplace at once. The plan names which channel comes first, what has to be true before the next one opens, and what we would not do.
03
Run the operation
Listings, advertising, inventory, compliance and the daily work of live accounts, done by our team inside your accounts rather than handed over as a document to implement.
04
Report on contribution
After fees, ad spend, returns and storage, per channel and across them. Growth on one marketplace paid for by margin lost on another is not growth.

How the fee works

What you would pay

Your monthly sales

Drag the slider, use the arrows or type an exact figure.

Estimated monthly service fee

$3,150/month

Base fee: $1,100
Performance fee: $2,050

$2,050 of the $50,000 monthly performance fee cap

1
$1,500/month flat while monthly sales are up to $20K
2
Above $20K, $1,100/month base plus a performance fee on your topline sales
3
Performance fee capped at $50,000/month; the base fee continues on top

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Frequently asked questions

Amazon
Amazon
Amazon agency for brands already selling: listings and A+ content, PPC, account health, FBA inventory and reimbursements, reported on contribution margin.
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Walmart
Walmart
Walmart marketplace management: item setup and catalogue compliance, listing content, Walmart Connect advertising, WFS and pricing strategy for brands.
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eBay
eBay
eBay account management: listing and item specifics optimisation, Promoted Listings, catalogue structure, seller metrics and Top Rated Seller status.
Learn More

Guides on Marketplace Management

What we have written about the work, for anybody weighing it up before they ask us.

A fourth quarter calendar on a warehouse desk, inbound pallets behind it, the deal and inventory deadlines marked in orange

7 min read2026-09-18

Amazon Q4 2026 Calendar: Every Deal and Inventory Deadline for Sellers

Prime Big Deal Days, Black Friday, Cyber Monday, the peak surcharge and the inbound cutoffs, in one place and in date order, from Amazon's own announcements, with what each one means for the plan.

Muhammad Shehryar

A fulfilment centre aisle at capacity, pallets wrapped and waiting, a lone empty bay lit in orange

6 min read2026-09-18

Amazon FBA Capacity Limits in Q4: What to Do When Yours Is Cut

The capacity limit arrives in the same month as the inbound deadline, and for many sellers this year it is smaller than last year's sales. What the limit is, why it moves when it does, and the five things that change it.

Muhammad Shehryar

A deal badge on a product tile beside a fee statement and a price history line, on a light desk with an October calendar

5 min read2026-09-18

Prime Big Deal Days and Black Friday 2026: Amazon Deals, Fees and Price Rules

What a deal in either event costs, what Amazon requires of the price, how the lookback works, and how to decide whether a product belongs in a deal at all, with the advertising that has to run beside it.

Muhammad Shehryar

A Walmart Fulfillment Services inbound dock in September, pallets labelled and waiting, a wall calendar marking October

6 min read2026-09-18

Walmart Marketplace Holiday 2026: WFS Deadlines, Deals Events and the Plan

Walmart's holiday is not Amazon's with the word changed. The WFS inbound dates fall a month earlier than most sellers expect, the deals events are invitation and nomination based, and the buyer is in a different place. What to do by when.

Muhammad Shehryar

Want this run properly on Marketplace Management?

Tell us where you are on Marketplace Management and we will tell you what we would change first, before you commit to anything.

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Every marketplace you sell on, run by one team