Xcelerate Brands

Our Case Studies

What we changed on real accounts and what it moved: the situation, the work and the numbers behind it, across Amazon, Walmart, TikTok Shop, eBay and Shopify.

  • 31Detailed Cases
  • $50M+Marketplace Spend Managed
  • +114%Avg. Growth in 6 months

All case studies

Unbranded beauty and personal care products on white marble in soft natural light.

Beauty & Personal Care

+$4.2MRevenue, +316K Units

Traffic was climbing faster than the revenue it was producing.

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Google Ads case study: conversion value more than doubled to $1.95M while ad spend held flat.

Tools & Home Improvement

+112.88%Revenue on Flat Ad Spend

A profitable account whose only visible route to growth was a bigger budget.

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Five single unbranded mid value items on microcement in daylight, with a leafy plant in a speckled pot at the left edge.

Sports & Outdoor

$16.3KMore, 22.13% More Orders

More frequent purchases from a catalogue built for one and done buying.

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An air fryer, washing machine, fridge freezer, cooker, microwave and vacuum cleaner on a marble floor

Home & Kitchenware

+236.13%Increase in Sales

Google Ads scaling drove 236.13% sales growth and 211.36% more conversions.

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Google Ads results for an electronics retailer: 38.68% lower cost per conversion in one month.

Electronics

+37.85%Google Ads Revenue Growth

Most sales hinged on a few big-ticket orders, and some days earned nothing.

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Modern home furnishings styled in a bright room for a Google Ads case study.

Home & Kitchenware

+42.86%Revenue From Google Ads

Google Ads spent every day of January, but sold on almost none of the first 18.

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Unbranded supplement jars, a powder tub and a wooden scoop on a warm travertine counter.

Health & Wellness

+46.24%Sales, +$222K in Six Months

Two weeks of January carried the year, then the line fell away.

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Unbranded pump bottle, tube, dropper bottle and frosted jar with a rolled towel and olive leaves on marble

Beauty & Personal Care

+$3.18MSales, +44.14% Order Items

Six months of flat volume at an average order of $25.49.

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Two toothbrushes in a holder with an unbranded tube, floss and mouthwash on a marble surface

Beauty & Personal Care

+9.74%Revenue Growth

Revenue was growing while the catalogue underneath worked against the brand.

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$23.6K More Sales, Up 28.49%, at Under $19 an Order: case study banner

Office Products

+$23.6KSales, +28.49%, Under $22 SKUs

At $19.17 an order there is no margin for an inefficient click, and February's

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Six unbranded mid value containers on honed travertine in daylight, with a leafy plant in a speckled pot at the left edge.

Toys & Games

$31.7KAdded, 27.94% More Units

A catalogue sold one item at a time started selling two.

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Four unbranded upper tier items arranged on honed travertine in soft daylight, with a leafy plant in a speckled pot.

Baby & Kids

$33.8Kand 37.59% More Sales

A premium range stopped being judged on its cheapest option.

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Five small unbranded mid value items on pale oak in soft daylight, a leafy plant in a speckled ceramic pot at the left.

Sports & Outdoor

$9.2KMore, 23.67% a Day

A small account grew on volume and order value at the same time.

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237.68% Growth Added $82.6K in One Month: case study banner

Clothing & Accessories

$82.6KAdded, 237.68% Growth

A range still finding its feet reached scale without cutting its price.

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Six small unbranded mid value items on microcement in daylight, a leafy plant in a speckled ceramic pot at the left edge.

Clothing & Accessories

$27.7KAdded, 37.27% More Units

A wider range moved more units than the lower average order cost it.

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Four unbranded upper tier items spread on white marble in bright daylight, a leafy plant in a speckled pot at the left.

Health & Wellness

$45.2KAdded Across the Range

An account that was really one product started selling like a catalogue.

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Unbranded low value items shown in multipacks on pale oak in daylight, a leafy plant in a speckled pot at the left edge.

Baby & Kids

$68.0KAdded, 318.58% Growth

A stock up buying habit was already there and the range could not serve it.

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Five unbranded mid value items grouped on pale oak in daylight, with a leafy plant in a speckled pot at the left edge

Health & Wellness

$53.3KMore Sales, Up 66.36%

A high value catalogue grew on both order count and what each order was worth

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844 Orders to 2,208: $55.6K and 196.26%: case study banner

Baby & Kids

+196.47%844 Orders to 2,208: $55.6K and 196.26%

January closed at 844 orders and $28,350.95 ($28.4K), and the account read as a

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Four unbranded upper tier items on white marble in daylight, with a leafy plant in a speckled ceramic pot at the left edge.

Toys & Games

$47.4KAdded, Order Value Up 44.77%

A range stopped meeting new buyers at its cheapest price.

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Six unbranded mid value items grouped on microcement in bright daylight, with a leafy plant in a speckled pot at the left.

Food & Beverage

$16.0KMore, 13.44% a Day

A mature account improved on the measure its monthly totals were hiding.

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Small unbranded low cost items shown in volume on white marble in daylight, a leafy plant in a speckled pot at the left.

Patio, Garden & Tools

$16.3KMore, Daily Rate Held

The month after a record is usually where large accounts give it back.

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Several small unbranded low cost items on white marble in daylight, a leafy plant in a speckled ceramic pot at the left.

Health & Wellness

$4.9KMore, Daily Rate Up 12.35%

Three fewer trading days hid a month that was better than its total.

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Five unbranded mid value items on honed travertine in daylight, a leafy plant in a speckled ceramic pot at the left edge.

Patio, Garden & Tools

$66.6KBack From a Stall

A catalogue that had stopped trading was restored to service.

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Google Ads Revenue Rose 46.53% While Spend Fell 16%: case study banner

Baby & Kids

46.53%More Revenue, 16% Less Spend

The whole catalogue competed for a budget of a few hundred pounds.

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Several small unbranded everyday items on white marble in daylight, a leafy plant in a speckled pot at the left edge.

Tools & Home Improvement

$46.4KAdded, Order Value Held

A twelve thousand order account grew without discounting its way there.

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Five unbranded mid value containers on honed travertine in daylight, with a leafy plant in a speckled pot at the left edge.

Tools & Home Improvement

$44.7KAdded on 13% More Traffic

A brand converted more of the visitors it was already paying to attract.

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Six unbranded mid value items arranged on pale oak in daylight, with a leafy plant in a speckled pot at the left edge.

Pet Supplies

$16.4KMore on Equal Months

A price held too long was tested, moved, and paid for itself in volume.

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Several unbranded low cost items on pale oak in bright daylight, with a leafy plant in a speckled pot at the left edge.

Electronics

$74.6Kand 2,906 More Orders

A large account found volume in the places too small to bother with alone.

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Small unbranded everyday items grouped on honed travertine in daylight, with a leafy plant in a speckled pot at the left.

Food & Beverage

$70.6KAdded Going Into January

January is supposed to be the quiet month. This account grew through it.

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Value-Based Bidding Lifted Google Ads Revenue 29.50%: case study banner

Food & Beverage

+29.50%Revenue on a Sub-£2K Budget

Three campaigns, seventy orders a month, and bidding aimed at the wrong goal.

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