Xcelerate Brands

The cheapest growth in the account is the traffic you already have

What happens to a visitor between arriving and deciding: the page, the offer, the proof and the friction in between. It is the one improvement that makes every other channel cheaper at the same time.

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Two tablets showing the same mug's product page, one cluttered and one clear, the mug between them and packed orders

What’s included in Conversion Rate Optimization

Where people actually stop

Session recordings, funnel drop-off and on-site search read together, so the problem is identified rather than guessed. The step people abandon is rarely the step a team assumes.

  • Funnel analysis
  • Session review
  • On-site search as evidence
Where people actually stop: section banner

The page and the offer

What the page promises, what it proves, and what it asks for. Most conversion problems are an unanswered objection rather than a button colour.

  • Message and offer clarity
  • Objection handling
  • Proof placement
The page and the offer: section banner

Checkout and friction

Delivery costs revealed late, forced account creation, payment options missing, a form asking for what it does not need. The expensive part of a funnel is usually the last screen.

  • Checkout review
  • Payment and delivery options
  • Form and field reduction
Checkout and friction: section banner

Testing that answers something

Tests sized so the result means anything, one change at a time where traffic allows, and a decision at the end. A test that cannot reach significance is a guess with extra steps.

  • Hypothesis and sizing
  • Run and read
  • Decide and roll out
Testing that answers something: section banner

How it works

  1. 01

    Measure the funnel properly

    Before anything is changed, the current rate has to be known per step and per device, or no later claim about improvement means anything.

  2. 02

    Find where and why people leave

    Quantitative first, then the recordings and the searches that explain it. Numbers say where, behaviour says why.

  3. 03

    Fix the certain things, test the uncertain ones

    A broken step is fixed, not tested. Testing is for genuine questions, and it is sized so the answer is real.

  4. 04

    Hold the gain

    Changes documented and re-measured, because a theme update or a new app can undo a quarter's work quietly.

Conversion Rate Optimization pricing

Custom pricing

Custom pricing

Scoped per listing

  • $100 each for 1 to 10 listings
  • $90 each for 11 to 50 listings
  • $80 each for 51 or more listings
Talk to our team

What’s included

  • The page a visitor lands on
  • The offer
  • The proof
  • The friction between arriving and deciding

Frequently asked questions

Other services we offer

  • Google Ads

    Google Ads

    Google Ads management for eCommerce: Search, Shopping, Performance Max and feed optimisation, run against contribution margin rather than platform ROAS.

    Learn More
  • Meta Ads

    Meta Ads

    Meta ads management for eCommerce: Facebook and Instagram campaigns, catalogue and dynamic ads, Conversions API and creative testing, run on margin.

    Learn More
  • Listing Images

    Listing Images

    Amazon listing image design priced per ASIN: a compliant main image, infographics, lifestyle and comparison images, from five images to ten, zoom ready.

    Learn More

Guides on Conversion Rate Optimization

What we have written about the work, for anybody weighing it up before they ask us.

A phone at a store checkout with the address and card already filled in, beside a coffee cup on a wooden table
6 min read2026-10-01

Shopify Checkout in 2026: The Changes That Reward Signed-In Customers, and Which Apply to Your Store

Shopify's changes this year all shorten checkout for a customer who signs in: new customer accounts, default addresses, a customisable sign-in page and the last used payment method. What each does, which depend on your plan, and how to get more customers signed in.

Muhammad Shehryar
Two versions of the same product page side by side on a laptop, with a notebook showing a traffic split and a date range
6 min read2026-10-03

Shopify Rollouts After the 22 September 2026 Redesign: How to Run a Store Test That Gives an Honest Answer

Shopify rebuilt the Rollouts setup on 22 September 2026: a launch, a temporary event or an experiment, with the traffic share and its split visible and conflicts flagged. What the tool now does, what to test and what not to, and how to read a result against the session count Shopify changed the week before.

Muhammad Shehryar
A Shopify store's collection page beside its search result, with the title, the description and the structured data marked
8 min read2026-09-18

Shopify SEO: The Complete Guide for a Store That Has to Rank

Shopify handles the sitemap, the canonicals and the robots file for you. It cannot write your collections, your product copy or your structured data, and those are what decide whether the store ranks. This is the order to fix them.

Muhammad Shehryar
A packing table with a returns label beside two boxed products, one tagged final sale, and a laptop open to settings
5 min read2026-10-01

Shopify Return Window Overrides: Different Return Periods by Product, Collection and Market

Shopify now lets a store set its own return window for particular collections, products or variants, market by market. How overrides work, which one wins, what final sale does, where to set them, and the legal floor in the EU that no override can go below.

Muhammad Shehryar

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