Are these one-off projects or ongoing work?

Both, and each service says which it usually is. Listing optimisation, keyword research and unit economics are normally projects. eCommerce SEO is ongoing, because search visibility is built and maintained over months.

Can we use these without you running our channels?

Yes. These are capabilities rather than channels, and they are applied to marketplaces and storefronts we do not manage as often as to ones we do.

Where did compliance, cost recovery and BPO go?

Compliance, reinstatement and cost recovery now sit in Compliance & Account Health, because they are the same kind of work: a case assembled and filed with a marketplace or a registry. BPO Services sits in Strategic Partnerships, because an outsourced team is an ongoing arrangement rather than a project.

Who owns the research and the models you produce?

You do. Files, keyword sets, models and the listing content stay with you, including if we stop working together.

The work behind the channels, whichever channel it is for

Listing optimisation, keyword research, eCommerce SEO and unit economics: the capabilities that decide how a catalogue is found, how it converts and what each unit earns, applied to whichever channel needs them.

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A keyword sheet, a product under studio light, a contact sheet, a page layout and material swatches, squared up on a desk

What we run in Commerce Services

Keyword Research
Keyword Research
Search terms for marketplaces and for Google, separated by intent, by difficulty and by what they actually convert on. Volume is the easy half. The useful half is knowing which terms a catalogue can win, and which ones belong to somebody with ten years of authority behind them.
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eCommerce SEO
eCommerce SEO
Technical structure, category and product content, and the internal linking that decides what a search engine thinks your catalogue is about. Slower than advertising, and the only channel that keeps working after you stop paying for it.
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Product Listing Optimization
Product Listing Optimization
Titles, bullets, descriptions, images and the backend fields nobody sees, written for the marketplace's search engine and for the person reading at the same time. A listing that ranks and does not convert loses the position anyway, because conversion is what the ranking is made of.
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Unit Economics
Unit Economics
Contribution margin per SKU and per channel: price, platform fees, fulfilment, storage, returns, advertising and the cost of the goods, built into one model you can act on. It is how pricing, advertising and stock decisions stop being guesses.
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What’s included in Commerce Services

Keyword Research

Search terms for marketplaces and for Google, separated by intent, by realistic difficulty and by what they convert on, with one owning page per cluster so your own pages stop competing with each other.

Intent and difficulty
Marketplace and Google demand
One owning page per cluster

eCommerce SEO

Technical structure, category and product content, and the internal linking that decides what a search engine understands your catalogue to be about, reported on organic revenue.

Technical structure
Category and product content
Reported on organic revenue

Product Listing Optimization

Titles, bullets, descriptions, images and backend fields, written for the marketplace's search engine and for the person reading at the same time, and measured on conversion.

Titles, bullets and backend fields
Variations and catalogue structure
Measured on conversion

Unit Economics

Contribution margin per SKU and per channel: price, platform fees, fulfilment, storage, returns, advertising and landed cost in one model that pricing, advertising and stock decisions can be made from.

Margin per SKU and channel
Fees, returns and storage
Pricing and spend decisions

How it works

1
Say what the work actually is
Most briefs arrive as a service name and turn out to be a different problem. We establish what would have to change for the outcome you want, which sometimes means the work is smaller than expected.
2
Scope it as a project or a team
A rebuild of a catalogue is a project with an end. A standing catalogue operation is a team. Scoping both the same way is how a retainer ends up paying for work that has already finished.
3
Do the work on your systems
Inside your accounts and your tooling, with the output belonging to you: creative files, keyword sets, documentation and access all stay yours.
4
Hand it over properly
What changed, why, and what maintaining it needs. A project that only works while we are holding it is not finished.

Frequently asked questions

Keyword Research
Keyword Research
Keyword research for marketplaces and for Google. Intent, realistic difficulty, and one owning page per cluster so your own pages stop competing.
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eCommerce SEO
eCommerce SEO
eCommerce SEO for Shopify, WooCommerce and custom stores: technical structure, category and product content, internal linking and reporting on revenue.
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Product Listing Optimization
Product Listing Optimization
Product listing optimisation for Amazon, Walmart, eBay and TikTok Shop. Titles, bullets, backend fields, images and variations, measured on conversion.
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Want this run properly on Commerce Services?

Tell us where you are on Commerce Services and we will tell you what we would change first, before you commit to anything.

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The work behind the channels, whichever channel it is for