Brand Registry is the door to the protection tools
Enrolment prepared and submitted, and then the tools it provides actually set up. A+ content, Brand Story, the brand advertising formats, brand analytics and the tools for reporting infringement. Enrolment is Amazon's decision, and what happens after it is where most of the value sits.
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What’s included in Brand Registry
Enrolment preparation
The registered mark, the account details, the brand's presence on its own listings, and the evidence Amazon asks for at the moment you apply. Requirements change, so the application is built against the current version rather than a remembered one.
- Eligibility checked first
- Documentation assembled
- Application submitted and followed
A+ content and Brand Story
The enhanced modules that replace a plain description, plus the Brand Story strip that carries across the whole catalogue. Built to answer what the bullets could not, rather than to fill the template Amazon provides.
- A+ modules
- Brand Story
- Consistency across the catalogue
Brand advertising formats
Sponsored Brands, brand video and the Store, none of which exist for a seller who is not enrolled and all of which are commonly left unused by brands who are.
- Sponsored Brands
- Brand video
- Amazon Store build
Brand analytics
Search query performance, the terms shoppers used before they bought, and what they bought instead of you. Data that only enrolled brands see, and that changes how both listings and advertising are planned.
- Search query performance
- Competitor purchase behaviour
- Demographics where available
Infringement reporting
The tools for reporting counterfeits and listing hijacks, used with the evidence Amazon expects rather than as a complaint. Every report is assessed by Amazon, and how well it is made is the part within your control.
- Counterfeit reporting
- Listing hijack cases
- Evidence prepared properly
How it works
- 01
Check eligibility honestly
Brand Registry requires a mark at a stage Amazon accepts, and an account that matches it. Where that is missing, the trademark is the first piece of work and this one waits.
- 02
Prepare and submit enrolment
Documentation assembled against the requirement as it stands and the application submitted. Amazon assesses it, and we follow the case through to its decision.
- 03
Set up what enrolment provides
A+ content, Brand Story, the Store, the brand advertising formats and the analytics, set up and in use rather than listed as available.
- 04
Use the protection tools
Infringement reports raised with proper evidence, hijacks monitored, and the listings that carry the revenue watched rather than checked whenever somebody happens to notice.
Brand Registry pricing
What’s included
- Enrolment prepared and submitted
- The tools it unlocks set up
Enrolment needs a registered or pending trademark; see Trademark Registration.
Frequently asked questions
Other services we offer
- Trademark Registration
Trademark Registration
Trademark registration support for eCommerce brands. Clearance searching, class selection, application preparation and the filing process managed.
Learn More - Listing Reinstatement
Listing Reinstatement
Removed, blocked or suppressed listings: the exact reason found, the evidence assembled and the case filed with the marketplace. Buy Box and rank watched after.
Learn More - Marketplace Compliance
Marketplace Compliance
Marketplace compliance support. Account health diagnosis, suspension responses, IP complaints and ungating applications assembled, submitted and worked.
Learn More
Guides on Brand Registry
What we have written about the work, for anybody weighing it up before they ask us.
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