01
Analyze the Category
The sellers ranking above you, where their position comes from, what they invest, and which of their advantages are structural rather than a head start.
02
Choose Where to Compete
Some positions rest on a review base or a price point that additional spend will not change, and we say so. The plan focuses on the categories, keywords and channels where improvement is realistic.
03
Operate, Not Advise
Listings, advertising, inventory and compliance managed by our team inside your accounts, rather than a strategy document left for you to implement.
04
Measure Margin, Not Activity
Contribution after fees, advertising, returns and storage, reported alongside share of voice in the category. Growth that costs more than it earns is not a result.