TikTok Shop management, from catalogue to creator
Shop setup, product content, affiliate and creator partnerships, live commerce and paid media. TikTok Shop sells through content rather than through search, which makes it the one marketplace where the creative is the distribution.
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What’s included in TikTok Shop
TikTok Shop setup and management
Shop registration, verification, catalogue upload, compliance and the day to day operation: orders, returns, customer messages and the performance metrics TikTok scores sellers on. The unglamorous base the rest depends on.
- Shop registration, verification and compliance
- Catalogue upload and product approval
- Order, returns and seller metric management
Product listing and content optimisation
Titles, images, descriptions and attributes built for a mobile feed rather than a search results page. Product content here has a shorter job: confirm what the video already promised, quickly, on a small screen.
- Mobile first product titles and imagery
- Attribute completeness and category placement
- Pricing and promotion presentation
Affiliate and creator partnerships
Recruiting creators through the affiliate marketplace, open and targeted plans, sample seeding and commission structures. This is the primary growth engine on TikTok Shop and the part most brands under-resource, treating it as outreach rather than as a managed channel.
- Creator recruitment and outreach at volume
- Open, targeted and shop plan commission structures
- Sample seeding logistics and tracking
Content and product video
Video built for the format rather than adapted to it: hooks that survive the first second, demonstration over description, and enough variation to keep testing. Brand-owned content also gives creators a reference for what works.
- Short form product video and hooks
- Demonstration and use case content
- Assets creators can reference or reuse
Live commerce
Live selling, scheduling, hosting and the promotional mechanics that make a stream convert. It is operationally demanding and it is where a large share of the channel's volume moves, particularly in the categories TikTok pushes hardest.
- Live session planning and scheduling
- Host briefing and stream mechanics
- Live-specific offers and inventory readiness
TikTok advertising
Video Shopping Ads, GMV Max and standard campaigns, used to amplify content that is already proving itself organically. Paid spend behind a video the feed has rejected is the fastest way to conclude the channel is expensive.
- Video Shopping Ads and product campaigns
- Spark ads on organic and creator content
- Budget scaling on proven creative
Promotions and campaign participation
Flash deals, vouchers, free shipping thresholds and the platform-wide campaigns TikTok runs. Participation buys visibility the algorithm does not otherwise give, and the calendar is worth planning inventory around.
- Flash deals, vouchers and shipping offers
- Platform campaign and event participation
- Promotional calendar aligned to stock
Inventory and fulfilment
Stock planning for a channel whose demand is spiky by design. A video that performs can clear a month of inventory in a day, and running out mid-surge wastes the attention that is hardest to buy back.
- Demand planning for spiky, content-driven volume
- Fulfilment options and dispatch performance
- Stock protection across other channels
Reporting and channel assessment
GMV by content source, creator and campaign, contribution margin after commission and promotion, and an honest read on whether the channel suits the catalogue. TikTok Shop rewards some categories far more than others, and that is worth saying early.
- GMV by creator, video and campaign
- Margin after commission, vouchers and returns
- A plain answer on category fit
Business models that work here
Private label and brand-owned inventory suit TikTok Shop best, because creator programmes need consistent supply of the same item. Dropshipping is possible and fragile: a video that performs can outrun a supplier overnight, and the metrics damage lands on you.
- Private label and brand-owned catalogue growth
- Wholesale where supply is consistent enough for creators
- Honest guidance on where dropshipping breaks here
How it works
- 01
Assess category fit
Whether the catalogue suits a content-led channel at all: price point, demonstrability, impulse appeal and margin after commission and promotion. Some excellent Amazon products have no story to tell in fifteen seconds, and it is cheaper to know that first.
- 02
Set up the shop properly
Registration, verification, catalogue, compliance and fulfilment settings. Product approval and category placement cause most launch delays here, and they are data problems rather than strategy ones.
- 03
Build the content foundation
Brand-owned video that proves the product works in the format, before recruiting anybody. Creators judge whether to take a sample partly on what the shop already looks like, and a shop with no content of its own is a harder sell to them than to shoppers.
- 04
Recruit creators and seed samples
Affiliate plans, targeted outreach and sample seeding at volume, because the hit rate is low by design. This is a numbers exercise run continuously rather than a campaign, and the brands that succeed here treat it as a managed channel with its own pipeline.
- 05
Amplify what works
Paid media behind the videos already earning attention, live sessions where the category supports them, and promotional participation timed to inventory. Spend follows evidence rather than leading it.
- 06
Report and decide
Monthly reporting on GMV by source and margin after commission, and a straight answer on whether the channel deserves more investment. Not every catalogue belongs here and we would rather say so than bill for a channel that is not moving.
How the fee works
What you would pay
Drag the slider, use the arrows or type an exact figure.
Estimated monthly service fee
$3,150/month
- Base fee
- $1,100
- Performance fee
- $2,050
- 1
$1,500/month flat while monthly sales are up to $20K
- 2
Above $20K, $1,100/month base plus a performance fee on your topline sales
- 3
Performance fee capped at $50,000/month; the base fee continues on top
At $80,000 in monthly sales, the estimated fee is $3,150 a month: a $1,100 base fee plus a $2,050 performance fee.
Frequently asked questions
Other services we offer
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Guides on TikTok Shop
What we have written about the work, for anybody weighing it up before they ask us.
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