Listings built to be found and built to convert
Titles, bullets, descriptions, images and the backend fields nobody sees, written for the marketplace's search engine and for the person reading at the same time. A listing that ranks and does not convert loses the position anyway, because conversion is what the ranking is made of.
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What’s included in Product Listing Optimization
Titles, bullets and description
The fields a shopper reads and the search engine weighs most heavily. Written to carry the terms that matter without reading as though they were assembled by a machine, because the person deciding is still a person.
- Search terms placed properly
- Objections answered early
- Readable at a glance
Backend and attribute fields
Search terms, attributes, category placement and the structured data a marketplace indexes but never displays. Usually the cheapest indexing gain in a catalogue, and usually the part nobody has touched since the listing was created.
- Backend search terms
- Attributes and category
- Field rules per platform
Images and enhanced content
The main image that wins the click and the supporting images that answer what copy cannot. Plus the enhanced brand content a platform offers once a brand qualifies for it, built to carry the argument rather than to fill a template.
- Main image and gallery
- Infographics and scale shots
- Enhanced brand content
Variations and catalogue structure
Variations grouped correctly so reviews and ranking accrue to one family instead of being split across half a catalogue, and duplicates found where the same product quietly exists twice.
- Variation families
- Duplicate listings
- Parent and child structure
Measured against what changed
Impressions, click through and conversion tracked per listing before and after, so a change is judged on what it did rather than on whether it looked better to the people who made it.
- Impressions and click through
- Conversion rate by listing
- Before and after by change
How it works
- 1
Audit the catalogue as it stands
What each listing ranks for, what it converts at, and which fields are empty. The listings worth working on first are rarely the ones a team assumes they are.
- 2
Decide what each listing should own
Terms mapped per listing, so two of your own products stop competing for the same query and every listing has a job in the catalogue.
- 3
Rewrite and rebuild
Copy, backend fields, images and variation structure, per platform and against its current field rules rather than a template carried over from another channel.
- 4
Measure, then revisit
Performance read after the change, with the listings that moved least looked at again rather than declared finished because the work was done.
Product Listing Optimization pricing
Frequently asked questions
Other services we offer
- Keyword Research
Keyword Research
Keyword research for marketplaces and for Google. Intent, realistic difficulty, and one owning page per cluster so your own pages stop competing.
Learn More - Listing Images
Listing Images
Amazon listing image design priced per ASIN: a compliant main image, infographics, lifestyle and comparison images, from five images to ten, zoom ready.
Learn More - A+ Content
A+ Content
Amazon A+ content design priced per ASIN: Standard and Premium A+ modules and the Brand Story carousel, with alt text and written text on every design.
Learn More
Guides on Product Listing Optimization
What we have written about the work, for anybody weighing it up before they ask us.
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