The traffic that does not stop when the budget does
Technical structure, category and product content, and the internal linking that decides what a search engine thinks your catalogue is about. Slower than advertising, and the only channel that keeps working after you stop paying for it.
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What’s included in eCommerce SEO
Technical and structural work
Crawl and index control, duplicate and near-duplicate pages from collections, tags and variants, faceted navigation, pagination, speed and the markup the storefront generates whether you asked it to or not.
- Crawl and index control
- Duplicate and variant handling
- Structured data
Category and product content
The pages that carry commercial intent. Written for the query and for the buyer at once, with the terms a shopper actually uses rather than the ones the product team calls them internally.
- Category page content
- Product page copy
- On-page structure
Internal linking
What links to what, and with which words. The cheapest ranking lever a store has, and the one most often left to a theme's default navigation.
- Link architecture
- Anchor text
- Orphan pages
Content that supports the catalogue
Articles written to answer the questions that precede a purchase, each one linking to the page that sells the answer. Not volume: a library where every piece has a job.
- Question-led articles
- Cluster planning
- Links to commercial pages
How it works
- 1
Audit what the site says about itself
Indexation, duplication, structure and speed. Most stores are asking search engines to choose between several versions of the same page without knowing they are.
- 2
Map demand to pages
One owning page per commercial intent, so two pages never compete for the same query. Where nothing owns a real cluster, that is the page to build.
- 3
Fix the structure, then the pages
Technical first, because content on a page a crawler handles badly is content nobody sees. Then the category and product pages that carry the intent.
- 4
Report on position and contribution
Rankings for the terms that matter, traffic to the pages that sell, and revenue after the cost of producing any of it. Impressions alone are not the outcome.
How the fee works
What you would pay
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Estimated monthly service fee
$2,850/month
- Base fee
- $800
- Performance fee
- $2,050
- 1
$1,200/month flat while monthly sales are up to $20K
- 2
Above $20K, $800/month base plus a performance fee on your topline sales
- 3
Performance fee capped at $50,000/month; the base fee continues on top
At $80,000 in monthly sales, the estimated fee is $2,850 a month: a $800 base fee plus a $2,050 performance fee.
Frequently asked questions
Other services we offer
- Keyword Research
Keyword Research
Keyword research for marketplaces and for Google. Intent, realistic difficulty, and one owning page per cluster so your own pages stop competing.
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Conversion Rate Optimization
Conversion rate optimisation for eCommerce: funnel analysis, page and offer work, checkout friction and testing that reaches a decision.
Learn More - Product Listing Optimization
Product Listing Optimization
Product listing optimisation for Amazon, Walmart, eBay and TikTok Shop. Titles, bullets, backend fields, images and variations, measured on conversion.
Learn More
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