Do you cover the US as well as Europe?

Both. The programme is the same and the work around it is not: the EU adds VAT registration per market, WEEE, CE marking, customs and multi-language service, while the US adds almost none of that and a different sourcing problem instead. Tell us which market you are entering and the plan changes accordingly.

How long does Amazon Renewed approval take?

It depends far more on documentation than on Amazon. Applications stall on supplier invoices that do not meet the 90 day rule and on quality manuals written after the fact. Prepared properly first, approval is a matter of weeks rather than an open ended wait, and new entrants without help commonly spend months on it.

We were rejected once. Can we reapply?

Yes, and a rejection is usually about evidence rather than eligibility. The application is rebuilt from what Amazon actually asked for, the gap that caused the refusal is closed, and it goes back in. What does not work is resubmitting the same package and hoping for a different reviewer.

Why do US devices get rejected on EU Renewed?

The physical SIM. From the iPhone 14 onwards the US variants are eSIM only with no SIM tray, and Amazon's EU Renewed listing check flags the missing physical SIM and refuses the listing. International, EU, UK and Hong Kong variants keep the tray. It is the single most common way a new EU seller ends up with capital in stock that cannot be sold, and it is avoided by verifying the variant before purchase.

Where does the stock come from?

Established networks in Hong Kong, the UAE and inside the EU: electronics wholesalers, carrier trade-in aggregators, OEM authorised resellers and B2B liquidation. Which one suits you depends on the market you are selling into, the generation you want and how fast you need it, and we negotiate the pricing rather than passing on a list.

Do we need VAT registration in every EU market?

Not every one, but more than one, and which ones depends on where the stock sits and where it sells. Pan-EU fulfilment puts inventory in several countries and creates the obligation in each. We map it against what you are actually doing rather than registering everywhere by default.

Is refurbished worth it compared with selling new?

The argument for Renewed is not the margin on a single unit, it is who you are competing with. Enrolment is restricted, so most Renewed categories have a handful of active sellers rather than hundreds, and the Renewed Guarantee means the listing converts close to a new one. The barrier that makes it slow to enter is the same barrier that protects you afterwards.

Amazon Renewed Management, US and EU

What’s included in Amazon Renewed

Account setup and Renewed enrolment

The application is a documentation exercise, not a form. We assemble the 90 day supplier invoice set, write the quality manual against Amazon's specification, prepare the Grade A and B evidence and run the category application and any resubmission. Eight stages from a new seller account to a first live listing, and we lead all of them except Amazon's own review.

Seller account creation, verification and permissions
Quality manual, supplier provenance and grading evidence
Category application, resubmission and escalation

Sourcing and supplier negotiation

The supplier relationships are the business. We source through established networks in Hong Kong, the UAE and inside the EU, negotiate volume pricing, and verify device variants before money moves. For US sellers we source to US specification. For EU sellers we source only from channels where the physical SIM is standard, because that single detail decides whether stock can be listed at all.

Wholesalers, carrier trade-in aggregators and authorised resellers
Volume negotiation and first refusal on new generation drops
Variant and grade verification before purchase, not after

Compliance, for the market you are selling in

In the EU this is the hardest part and the reason most entrants take six months or more: VAT registration across DE, FR, IT, ES and NL, OSS, DAC7 reporting, WEEE producer registration per market, CE marking, customs brokerage and duties. In the US the regulatory load is far lighter, and the work shifts to entity and tax setup, Amazon's own Renewed quality standards and keeping account health clean. We run whichever applies.

EU: VAT and OSS, WEEE, CE, DAC7, customs and duties
US: entity and tax setup, Renewed standards, account health
Company formation, registered address and banking coordination

Compliance, for the market you are selling in.

Listings, pricing and the buy box

Renewed listings live or die on condition accuracy and price position. We write and localise the listings, set condition and grading language that matches what is actually in the box, and reprice against a floor built from landed cost, fees and the real return rate. In the EU that means native copy per marketplace rather than translated copy.

Listing content per marketplace, written natively where required
Condition and grading language that matches the stock
Repricing against a floor built from landed cost and returns

Fulfilment, returns and customer service

FBA, Pan-EU where it applies, and the returns handling that refurbished actually needs: a Renewed return is a graded device that goes somewhere rather than a write-off. Customer service in English for the US, and in German, French, Italian, Spanish and English across the EU, including complaint handling and review response.

FBA and Pan-EU fulfilment, no proprietary logistics needed
Returns processed to each market's rules, and regraded
Support in five languages, complaints and review responses

Fulfilment, returns and customer service.

Reporting and escalation

Weekly numbers on what sold, what it cost to land and what it earned after fees and returns, monthly on inventory and compliance position, and a quarterly view on category and market expansion. Account health is watched daily, because on a restricted programme a policy notice answered late is an approval lost rather than a warning.

Weekly contribution margin, not platform revenue
Daily account health monitoring and case escalation
Quarterly expansion planning by category and market

How it works

01
Which market, and what can you source
US, EU or both, what you can get hold of and at what landed cost, and what documentation exists today. This comes back as a list of what stands between you and a live Renewed listing, with a timeline rather than an estimate.
02
Approval and registration
The Renewed application, the quality manual and the 90 day supplier invoices, plus whatever the market requires around them: VAT, WEEE and CE for the EU, entity and tax setup for the US. Amazon's review is the only part nobody controls.
03
Source, import and list
Suppliers negotiated and verified, stock in, brokerage and duties handled where they apply, then listings written per market with condition language that matches the grade in the box.
04
Run and expand
Day to day repricing, returns, support and replenishment, weekly profit and loss, then category and market expansion in the order the numbers justify rather than all at once.

How the fee works

One time

Program enrollment

$2,000

Paid once, and not part of the monthly fee.

What you would pay

Your monthly sales

Drag the slider, use the arrows or type an exact figure.

Estimated monthly service fee

$3,150/month

Base fee: $1,100
Performance fee: $2,050

$2,050 of the $50,000 monthly performance fee cap

Ongoing management, from month 2

1
$1,500/month flat while monthly sales are up to $20K
2
Above $20K, $1,100/month base plus a performance fee on your topline sales
3
Performance fee capped at $50,000/month; the base fee continues on top

Request Quote

Month 1 is the enrollment fee only: nothing else is charged in month 1, and the monthly management fee starts in month 2.

Enrolment and eligibility depend on your circumstances and Amazon's applicable enrolment criteria; approval is never promised.

Frequently asked questions

Marketplace Compliance
Marketplace Compliance
Marketplace compliance support. Account health diagnosis, suspension responses, IP complaints and ungating applications assembled, submitted and worked.
Learn More
Product Listing Optimization
Product Listing Optimization
Product listing optimisation for Amazon, Walmart, eBay and TikTok Shop. Titles, bullets, backend fields, images and variations, measured on conversion.
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Retail Growth Partnership
Retail Growth Partnership
You keep ownership of your inventory until it sells. We build the retail plan, run the channels and handle forecasting. A partnership, not wholesale.
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Guides on Amazon Renewed

What we have written about the work, for anybody weighing it up before they ask us.

Refurbished laptops and phones on a clean workbench, each tested, labelled and boxed for shipping

6 min read2026-10-02

How to Sell on Amazon Renewed: Who Qualifies, the Invoice Threshold, and What Approval Asks For

Amazon Renewed is a separate approval, not a condition setting. Who Amazon accepts, the $50,000 invoice threshold and its windows, the condition and photograph standard, the pricing rule against new, and what to have ready before applying.

Muhammad Shehryar

A pre-owned camera and an opened box set out on a clean bench beside a condition grading card and a shipping scale

5 min read2026-09-18

Can You Sell Used Items on Amazon? Conditions, Categories and the Rules

Yes, in most categories, under four condition grades Amazon defines to the word, and no in the categories where the product goes in or on the body. What each grade means, where used is not allowed, how the used offer sits on the listing, and the two programmes for used stock at scale.

Muhammad Shehryar

Want this run properly on Amazon Renewed?

Tell us where you are on Amazon Renewed and we will tell you what we would change first, before you commit to anything.

Get a Free Marketplace Audit See Our Case Studies

Sell refurbished on Amazon, in the US or across Europe