Xcelerate Brands

Everything we run, in one place

Five areas of work: the marketplaces brands sell on, the advertising and search that build demand, the capabilities behind every listing, account health and brand protection, and longer term commercial partnerships. Most clients start with one channel and add the next once the first is performing.

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The channels and disciplines Xcelerate Brands runs for brands

Marketplace Management

The channels a brand sells on, run end to end

About Marketplace Management
  • Amazon

    Amazon

    Listings, advertising, account health and inventory, run by people who do this every day. Most of our work starts on an account that is already turning over money and leaking more of it than anybody has noticed.

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  • Walmart

    Walmart

    Listings, Walmart Connect advertising, catalogue compliance and fulfilment, run by a team that already does this on Amazon. Walmart rewards the brands that treat it as its own channel rather than as an Amazon export.

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  • eBay

    eBay

    Listings, Promoted Listings, catalogue structure and the seller performance metrics that decide whether any of it gets seen. eBay rewards consistency in a way the newer marketplaces do not, and it punishes lapses for longer.

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  • TikTok Shop

    TikTok Shop

    Shop setup, product content, affiliate and creator partnerships, live commerce and paid media. TikTok Shop sells through content rather than through search, which makes it the one marketplace where the creative is the distribution.

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  • Shopify

    Shopify

    Organic traffic, conversion and the technical work underneath both. Most Shopify stores are not losing to their competitors' content, they are losing to their own theme, their collection structure and a hundred pages Google never had a reason to index.

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Growth & Advertising

Demand: paid, organic, and what converts it

About Growth & Advertising
  • Google Ads

    Google Ads

    Search, Shopping, Performance Max and Display, run against contribution margin rather than against a ROAS target somebody inherited. Most accounts we take over are not underspending, they are spending well on the wrong half of the catalogue.

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  • Meta Ads

    Meta Ads

    Facebook and Instagram run against contribution margin rather than against the ROAS the platform reports. Most accounts we take over are not short of budget, they are short of creative the algorithm has anything to choose between.

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  • Conversion Rate Optimization

    Conversion Rate Optimization

    What happens to a visitor between arriving and deciding: the page, the offer, the proof and the friction in between. It is the one improvement that makes every other channel cheaper at the same time.

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  • Amazon Advertising

    Amazon Advertising

    Sponsored Products, Brands and Display, plus DSP where the account is large enough to justify it. Structure before tactics: how campaigns are split decides what every later bid decision is able to do.

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  • Programmatic Advertising

    Programmatic Advertising

    Amazon DSP and the wider programmatic inventory, used for the audiences a keyword cannot reach: people who viewed and did not buy, people who bought once, and in-market shoppers in your category who have never heard of you.

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Creative & Media

Creative built to sell inside a marketplace

About Creative & Media
  • Listing Images

    Listing Images

    The gallery designed as a sequence: a compliant main image, then infographics, lifestyle and comparison images that each answer one question a shopper would otherwise leave the listing to ask. Priced per ASIN, from five images to ten.

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  • Main Image Design

    Main Image Design

    The one image a shopper sees before reading a word, edited and composited to the marketplace's main image rules and made legible at the size it is actually seen. Priced per image, so variants can be made and tested.

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  • A+ Content

    A+ Content

    Standard and Premium A+ modules and the Brand Story carousel, designed for the shopper who scrolls past the gallery and built so the one who does not loses nothing. Priced per ASIN, with alt text and written text on every design.

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  • Brand Store Design

    Brand Store Design

    The Store's home page, its category pages and the templates behind them, designed around how shoppers browse a range and where your Sponsored Brands traffic lands. One price for the Store and one for each page beyond it.

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  • Brand Guidelines

    Brand Guidelines

    The system every listing, Store and ad is built from: logo, colour, typography and the rules for applying them across marketplaces. In two levels, from the essentials for a brand starting out to the full system with the research behind it.

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Commerce Services

How a catalogue is found, converts and earns

About Commerce Services
  • Keyword Research

    Keyword Research

    Search terms for marketplaces and for Google, separated by intent, by difficulty and by what they actually convert on. Volume is the easy half. The useful half is knowing which terms a catalogue can win, and which ones belong to somebody with ten years of authority behind them.

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  • eCommerce SEO

    eCommerce SEO

    Technical structure, category and product content, and the internal linking that decides what a search engine thinks your catalogue is about. Slower than advertising, and the only channel that keeps working after you stop paying for it.

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  • Product Listing Optimization

    Product Listing Optimization

    Titles, bullets, descriptions, images and the backend fields nobody sees, written for the marketplace's search engine and for the person reading at the same time. A listing that ranks and does not convert loses the position anyway, because conversion is what the ranking is made of.

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  • Unit Economics

    Unit Economics

    Contribution margin per SKU and per channel: price, platform fees, fulfilment, storage, returns, advertising and the cost of the goods, built into one model you can act on. It is how pricing, advertising and stock decisions stop being guesses.

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Compliance & Account Health

Accounts, listings and brands that need a case made for them

About Compliance & Account Health
  • Marketplace Compliance

    Marketplace Compliance

    Suspensions, listing removals, policy warnings, intellectual property complaints and restricted category approvals. We establish what actually triggered the action, assemble the documentation the platform's process asks for, and work the case. The decision is always the marketplace's to make.

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  • Account Reinstatement

    Account Reinstatement

    Deactivation, suspension, a failed verification or a policy warning that turned into one. We find the real cause, write the plan of action the platform's process expects, assemble the evidence and submit it through the right route. The decision is the marketplace's.

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  • Listing Reinstatement

    Listing Reinstatement

    Listings blocked for policy, pulled on an intellectual property complaint, suppressed for an attribute, or stuck in a restricted category. We identify the exact reason, gather the evidence that answers it and file the case. The marketplace decides whether it comes back.

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  • Cost Recovery

    Cost Recovery

    Lost and damaged inventory, fees charged against the wrong measurements, returns refunded and never restocked. Marketplaces publish policies covering all of it and settle almost none of it automatically. Finding what is owed is an audit, and claiming it is a process somebody has to work.

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  • Trademark Registration

    Trademark Registration

    Searching the classes, choosing what the mark should cover, preparing the application and managing the filing through to the office's decision. Registration is granted by the trademark office and by nobody else. The work is making sure what reaches them is a clean application.

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  • Brand Registry

    Brand Registry

    Enrolment prepared and submitted, and then the tools it provides actually set up. A+ content, Brand Story, the brand advertising formats, brand analytics and the tools for reporting infringement. Enrolment is Amazon's decision, and what happens after it is where most of the value sits.

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Strategic Partnerships

Commercial models rather than a retainer for a channel

About Strategic Partnerships
  • Amazon Renewed

    Amazon Renewed

    Tell us which market you are selling into and we run the rest: account setup, Renewed enrolment, finding and negotiating with suppliers, compliance, listings and the day to day. Renewed is one of the few Amazon categories where getting in is hard, which is exactly why it is worth being inside.

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  • Retail Growth Partnership

    Retail Growth Partnership

    A partnership for brands whose products deserve more retail reach than their current route to market gives them. We build the commercial plan, open the channels and run the selling, while your inventory stays yours until it sells. You do not stand up a 3P team, a DTC function or a new operating department to take part.

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  • BPO Services

    BPO Services

    Marketplace specialists, advertising specialists, catalogue and customer support staff who work as part of your team rather than as a ticket queue. The same people, every day, on your systems.

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Not sure which of these you need?

Most conversations start with what is not working rather than with a service. Tell us that and we will say which of these applies, or that none of them does.