Amazon advertising run against contribution, not reported ROAS
Sponsored Products, Brands and Display, plus DSP where the account is large enough to justify it. Structure before tactics: how campaigns are split decides what every later bid decision is able to do.
Loading Amazon Advertising hero image
What’s included in Amazon Advertising
Sponsored Products, Brands and Display
The three campaign types that carry most accounts, structured by intent rather than by catalogue: branded defence, category attack, competitor conquesting and the long tail, each measured separately because each one buys a different thing.
- Structure by intent
- Branded and non-branded split
- Placement and bid controls
Amazon DSP
Programmatic display and video reaching shoppers on and off Amazon, for accounts with the volume to justify the minimums. Used for audiences a keyword cannot reach: past viewers, past buyers and in-market shoppers in your category.
- Retargeting and prospecting
- On and off Amazon inventory
- Audience strategy
Keyword and placement strategy
What each listing is eligible to rank for, what it converts on, and where paid spend should fill the gap rather than buy traffic the organic listing already earns.
- Eligibility and conversion analysis
- Paid and organic overlap
- Search term harvesting
Reporting on margin
Contribution after fees, ad spend, returns and storage, by product and by campaign type. A campaign efficient in the console and unprofitable in the accounts is the ordinary case, and this is what finds it.
- Contribution by product
- Branded versus incremental spend
- Share of voice in the category
How it works
- 01
Read the account and the margin
What each product actually contributes after everything it costs, and what the current campaigns are buying. Most accounts cannot answer the first question, which is why the second one has never been decided properly.
- 02
Rebuild the structure
Campaigns split so that branded, category and competitor spend can be read apart. Until that is true, every optimisation is applied to a number that averages three different things.
- 03
Run it daily
Search terms harvested and negated, bids and placements managed, budgets moved to what is contributing. Daily rather than weekly, because Amazon's auction is not a weekly event.
- 04
Report what it earned
Contribution, not ROAS alone, alongside organic rank for the terms the advertising is supposed to be supporting. Paid spend that props up a listing which cannot hold position on its own is a subsidy, and it is named as one.
How the fee works
What you would pay
Drag the slider, use the arrows or type an exact figure.
Estimated monthly service fee
$3,150/month
- Base fee
- $1,100
- Performance fee
- $2,050
- 1
$1,500/month flat while monthly sales are up to $20K
- 2
Above $20K, $1,100/month base plus a performance fee on your topline sales
- 3
Performance fee capped at $50,000/month; the base fee continues on top
At $80,000 in monthly sales, the estimated fee is $3,150 a month: a $1,100 base fee plus a $2,050 performance fee.
Frequently asked questions
Other services we offer
- Product Listing Optimization
Product Listing Optimization
Product listing optimisation for Amazon, Walmart, eBay and TikTok Shop. Titles, bullets, backend fields, images and variations, measured on conversion.
Learn More - Keyword Research
Keyword Research
Keyword research for marketplaces and for Google. Intent, realistic difficulty, and one owning page per cluster so your own pages stop competing.
Learn More - Programmatic Advertising
Programmatic Advertising
Programmatic display and video for eCommerce brands, including Amazon DSP: audience strategy, creative, inventory quality and reporting on incrementality.
Learn More
Guides on Amazon Advertising
What we have written about the work, for anybody weighing it up before they ask us.
Loading case studies