Display and video that reach the buyer away from the shelf
Amazon DSP and the wider programmatic inventory, used for the audiences a keyword cannot reach: people who viewed and did not buy, people who bought once, and in-market shoppers in your category who have never heard of you.
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What’s included in Programmatic Advertising
Audience strategy
Who is worth reaching, and what makes them worth reaching: past viewers, past buyers, lapsed buyers, category shoppers and lookalikes built from the ones that convert rather than from all of them.
- Retargeting pools
- In-market and category audiences
- Lookalikes from converting buyers
Amazon DSP
Programmatic bought through Amazon, with its purchase data behind the targeting and its inventory on and off Amazon. The strongest version of this channel for a brand whose sales sit on the marketplace.
- Amazon audiences
- On and off Amazon inventory
- Purchase-based targeting
Creative for display
Display fails on creative more often than on targeting. Sizes, messages and offers built for a person who was not looking for you, tested against each other rather than signed off once.
- Full size set
- Message testing
- Offer and proof
Frequency, inventory and waste
Where the impressions actually ran, how often one person saw them, and what that cost. The three questions that decide whether a display budget bought attention or bought volume.
- Placement and inventory review
- Frequency capping
- Exclusions and brand safety
How it works
- 01
Decide whether it is the right channel
Programmatic suits a brand with an audience to retarget and a search programme that has stopped scaling. If that is not you yet, we will say so rather than sell it.
- 02
Build the audiences
From your own data and the platform's, defined by behaviour that predicts a purchase rather than by demographics that describe one.
- 03
Launch with the creative it needs
A full set of sizes and two or three genuinely different messages, because a single execution tells you nothing about why it worked or did not.
- 04
Prune and reinvest
Inventory, frequency and audience performance reviewed on a fixed rhythm, with spend moved to what is producing incremental sales rather than to what shows the highest attributed return.
How the fee works
What you would pay
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Estimated monthly service fee
$3,150/month
- Base fee
- $1,100
- Performance fee
- $2,050
- 1
$1,500/month flat while monthly sales are up to $20K
- 2
Above $20K, $1,100/month base plus a performance fee on your topline sales
- 3
Performance fee capped at $50,000/month; the base fee continues on top
At $80,000 in monthly sales, the estimated fee is $3,150 a month: a $1,100 base fee plus a $2,050 performance fee.
Frequently asked questions
Other services we offer
- Amazon Advertising
Amazon Advertising
Amazon advertising managed against contribution margin: Sponsored Products, Brands, Display and DSP, structured by intent and reported on profit.
Learn More - Creative & Media
Creative & Media
Marketplace creative built to convert: listing images, main image CTR testing, A+ and Premium A+ content, Brand Stores, packaging and advertising design.
Learn More - Google Ads
Google Ads
Google Ads management for eCommerce: Search, Shopping, Performance Max and feed optimisation, run against contribution margin rather than platform ROAS.
Learn More
Guides on Programmatic Advertising
What we have written about the work, for anybody weighing it up before they ask us.
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