Brand guidelines a third party can actually follow
The system every listing, Store and ad is built from: logo, colour, typography and the rules for applying them across marketplaces. In two levels, from the essentials for a brand starting out to the full system with the research behind it.
What’s included in Brand Guidelines
Logo design
The logo and its variants, with the rules for size, spacing and where each version is used.
- The logo and its variants
- Clear space and minimum size
- Where each version is used
Colour and typography
The palette and the typefaces, with the values a designer needs and the rules for combining them on a listing, a Store and an ad.
- The colour palette with its values
- The typefaces and their uses
- The rules for combining them
Research and strategy
In the Professional level, the research that decides the brand's position: the category, the competitors a shopper compares you with, and what the brand should say that they do not.
- Category and competitor research
- The brand's position
- What the brand says, and how
Brand applications
In the Professional level, the system applied: listing images, the Brand Store, packaging and ads shown in the brand's own style, so the guidelines are seen working.
- Applied across marketplaces
- Examples for each channel
- Extended brand elements
How it works
- 1
Understand the brand and the category
What the brand is, who buys it, and what the products beside it on the shelf look like.
- 2
Design the system
The logo, the palette, the type and the photography direction, agreed with you.
- 3
Write the rules
How each element is used, written so a third party can follow them without asking.
- 4
Hand over
The guidelines document and the files behind it, ready for anyone who designs for the brand.
Brand Guidelines pricing
$899one time
Essential
The core of a brand system, for a brand starting out.
- Logo design
- Colour palette
- Typography
- Starter guidelines
$1,349one time
Professional
The full system, with the research behind it.
- Everything in Essential
- Research and strategy
- Advanced logo guidelines
- Extended brand elements
- Brand applications
Frequently asked questions
Other services we offer
- Listing Images
Listing Images
Amazon listing image design priced per ASIN: a compliant main image, infographics, lifestyle and comparison images, from five images to ten, zoom ready.
Learn More - Main Image Design
Main Image Design
Amazon main image design priced per image: edited and composited to the main image rules, legible at thumbnail size, with variants for testing.
Learn More - A+ Content
A+ Content
Amazon A+ content design priced per ASIN: Standard and Premium A+ modules and the Brand Story carousel, with alt text and written text on every design.
Learn More
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