+52.59% Sales Growth and $3.18M Added Year on Year

The challenge

In the first half of 2025 the account moved 248.2K units across 237.6K order items and returned $6.04M. The shape of that is the issue: 1.04 units per order at $25.49 each, a single-unit business operating at scale. Daily volume held inside a narrow band for the whole six months with no trend in it. Growth from units alone would have been the expensive route, because fulfilment is charged per unit while the revenue each unit carries stays where it is. The task was to lift volume substantially without paying the usual price for it, which is discounting the order in order to win the order.

What we changed

• Rebuilt listing content and imagery around the buying decision, then A/B tested descriptions, images and keywords rather than assuming which version had won.
• Restructured fulfilment so inventory sat in the quantity its sell-through rate justified, protecting availability through demand without paying to store stock ordered months early.
• Moved advertising budget onto terms that convert rather than terms that attract views, since a click that browses costs the same as a click that buys.
• Forecast at the ASIN level rather than the account level. A brand shipping over 340K order items in six months has fast lines and slow lines, and one forecast covering both is guaranteed to be wrong about each of them.

The outcome

• Ordered product sales reached $9.22M from $6.04M, an additional $3.18M year on year across the same six months, up 52.59%.
• Order items rose 44.14% to 342.5K and units ordered 43.77% to 356.9K, close to 105K more orders through the account.
• Average sales per order item rose from $25.49 to $26.84, up 5.30%. Volume of that size is usually bought with price; here the order was worth more at the end of it than at the start.
• Units per order item held at 1.04 as reported, so the gain sits in what sold rather than in larger baskets. Revenue per unit shipped, derived from sales and units, rose 6.13% to $25.82. Fulfilment is charged per unit, so each unit now carries more revenue for the same physical handling.
• Daily volume in late June 2026 ran well above the months preceding it, so part of the second quarter sits inside a short high-demand window rather than the underlying run rate.